About us:

YuLife is an award-winning InsurTech company and an employee benefit provider.

We’re the world’s first “lifestyle insurance” company. While other insurers are there for people at the point of death or illness, we engage with people every day to help them live better lives.

To do that, we’ve built an award-winning app that rewards people for building healthy habits. It includes the best wellbeing and digital health tools in the world.

Customers can earn vouchers from great brands like Amazon, Tesco or ASOS for doing simple things like walking or practicing mindfulness. They can even do good by planting trees or cleaning the oceans from the app.

Our clients include Tesco, Capital One and Fujitsu, and we’ve been ranked the #1 employee benefit in the UK on Trustpilot. More recently, YuLife was recognized by CX Insurance Awards as ‘Best Insurtech 2024’ and the 8th Fastest Growing Technology Company in the UK in the prestigious 2023 Deloitte Technology Fast 50.

The role:

As a Propositions Manager at YuLife, you will play a key role in shaping the development of YuLife’s propositions with strategic insurer partners and ensuring the successful execution and delivery of the GTM strategy. You will collaborate cross-functionally with product, marketing, partnerships, and commercial teams to ensure that YuLife’s offerings meet the needs of the market, customers, and our insurer partners.

Day to day responsibilities include, but are not limited to:

Strategic Partner Proposition Development

• Develop customer-centric propositions that align with the insurer partner and YuLife’s company’s objectives and brand positioning.

• Create compelling presentations that help to articulate our capabilities to insurer partners

• Analyze competitor offerings, market trends, and customer insights to ensure that YuLife’s propositions remain innovative, competitive, and relevant.

• Collaborate with internal product and marketing teams to continuously improve and iterate on propositions based on key metrics and performance data.

Go-To-Market Strategy

• Work closely with insurer partners to develop and execute GTM strategies for new and existing propositions, ensuring alignment with both YuLife’s business goals and insurer requirements.

• Create sales and marketing collateral and enablement plans to ensure business readiness and alignment with key strategic carrier partners.

• Assist in defining market entry strategies and crafting compelling value propositions for various market segments.

• Develop and maintain strong relationships with insurer partners, ensuring smooth collaboration and mutual success.

Data-Driven Decision Making

• Leverage customer and partner data to analyze and assess the success of propositions and inform future iterations.

• Report on key metrics and KPIs, such as revenue generation, customer engagement, and market share.

• Use insights to continuously refine propositions, improve customer satisfaction, and drive business growth.

Industry Awareness

• Stay up-to-date with the latest trends in the insurance, health, and wellness industries to identify opportunities for innovation and differentiation.

The ideal candidate will have:

• 3+ years of experience in proposition development and GTM strategy and execution, ideally within the insurance, fintech, or health/wellness sectors.

• Exceptional communication and copy writing skills with the ability to influence both internal and external stakeholders.

• Strong understanding of the insurance landscape and experience working with insurer partners and intermediaries

• Data-driven approach with the ability to interpret market trends, customer insights, and performance metrics to inform decisions.

• Ability to work independently and collaboratively across multiple teams to achieve strategic objectives.

• Strong project management skills and ability to manage multiple initiatives simultaneously.

• Analytical mindset, with the ability to evaluate complex data and provide actionable insights.

What you’ll get:

We like to give more than we take so here are some of our benefits:

• Competitive base salary
• Potential to earn share options
• 6x salary life assurance
• Health Insurance
• Income protection
• 3% company contribution to pension via salary sacrifice scheme
• 25 days Annual Leave + 1 Love being Yu (e.g your birthday, moving house anything else that is for Yu!)

Additional Perks:

• Access to the YuLife app (which includes a tonne of well-being rewards, discounts and exclusive offers as well as access to Meditopia and Fiit)
• £20 per month to a "be your best Yu" budget
• Unlimited Monthly professional coaching with More Happi
• OnHand Volunteering app
• Learning Budget
• Financial coaching with Octopus Money
• Generous parental leave
• Remote working package; includes laptop, desk, chair etc.
• Remote and flexible working
• Currently our lovely office in Shoreditch is available if people want (and only if they want) to use it

Our framework and principles around hybrid working at YuLife.

Here at YuLife our values encompasses Love Being Yu and as a result we’re committed to diversity and inclusion. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, colour, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, disability or any other protected class. 

Read what one of our key investors has to say about our culture ›

We're more than just life insurance!