Performance Marketing Specialist (Bilingual English/Japanese)
Exciting opportunities to join our team as we continue our growth in Japan - hiring now for a variety of bilingual Japanese speaking roles available in Sales & Marketing.
We usually respond within three days
About us:
YuLife is an award-winning InsurTech company and an employee benefit provider.
We’re the world’s first “lifestyle insurance” company. While other insurers are there for people at the point of death or illness, we engage with people every day to help them live better lives.
To do that, we’ve built an award-winning app that rewards people for building healthy habits. It includes the best wellbeing and digital health tools in the world.
Customers can earn vouchers from great brands like Amazon, Tesco or ASOS for doing simple things like walking or practicing mindfulness. They can even do good by planting trees or cleaning the oceans from the app.
Our clients include Co-Op, Tesco, Capital One and Fujitsu, and we’ve been ranked the #1 employee benefit in the UK on Trustpilot. More recently, YuLife was recognized by CX Insurance Awards as ‘Best Insurtech 2024’ and the 8th Fastest Growing Technology Company in the UK in the prestigious 2023 Deloitte Technology Fast 50.
The role:
We are looking for an experienced PPC Specialist to join our growing demand generation team.
As part of a mid-size marketing team, you’ll work alongside experts in paid search and social. Your main responsibility will be to build and optimise our international Google Ads campaigns, whilst also helping to support campaign managers in creating and managing paid social campaigns.
This role would be ideal for a candidate who has previously worked in B2B, with experience in both paid search and social, and has a passion for Google search ads. They’ll be creative, data-oriented, have good time management skills and work well as part of a team and independently.
Day to day responsibilities include, but are not limited to:
- Deliver Creative Ad Campaigns
- Work closely with campaign managers to create and manage new paid search and social campaigns across the entire funnel
- This includes generating ideas, conducting keyword research, writing ad copy, setting up paid search and social campaigns and working with the design team on creative assets
- Ensure message alignment across multiple PPC channels
- Daily Optimisations
- Build upon existing campaigns, ad copy and landing pages to improve our CRO
- Effectively use PPC budgets to deliver MQLs
- Manage daily budgets, bid adjustments, search terms and negative keywords
- Regularly test new creative assets, ad copy and bid strategies to deliver the best performance and an effective cost per acquisition
- Accurate Reporting
- Own your monthly and quarterly KPIs and OKRs
- Produce monthly Google Ads performance reports
- Deep dive into Google Ads and CRM data to deliver accurate forecasts
- Work with our RevOps team to ensure accurate PPC data in the CRM
The ideal candidate will have:
- Google Adwords experience、Yahoo Japan、Microsoft BingにおけるSearch広告キャンペーンの作成、立ち上げ、管理を担当し、各種キャンペーンのデータ分析によるパフォーマンスの継続的なモニタリングと最適化を実施。
- Experience in platform operations related to Search.
- Can demonstrate good organizational skills and attention to detail.
- Effective time management skills – ability to prioritize and meet deadlines
- Strong data analysis abilities (Excel v-lookups, pivot tables, and basic functions).
- At least 2+ years of experience across paid search and social
- Previous experience working in B2B
- Practical knowledge of Google Ads, Microsoft Ads, LinkedIn Ads and Facebook/Instagram Ads
- The ability to build and optimise PPC campaigns at all areas of the funnel
- A good understanding of keyword and competitor research
- Expertise in developing effective and creative ad copy
- Competency in adhering to budgets
- Strong reporting and forecasting skills across a CRM and Google Sheets
- Experience delivering on team KPIs and OKRs
- Keep well informed of upcoming changes in PPC
- Attention to detail and an eye for design (no actual design work required)
- Effective time management skills
- The ability to communicate with multiple stakeholders
- Enjoys working as part of a team
- Is not afraid to share new ideas
What you’ll get:
We like to give more than we take so we offer a competitive benefit package.
Our framework and principles around hybrid working at YuLife.
Here at YuLife our values encompasses Love Being Yu and as a result we’re committed to diversity and inclusion. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, colour, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, disability or any other protected class.
Read what one of our key investors has to say about our culture ›
We're more than just life insurance!
- Department
- Marketing
- Locations
- UK - LONDON, Tokyo
- Remote status
- Hybrid Remote
About YuLife
At YuLife we turn financial products into a force for good and help companies empower their employees to be healthier and happier in mind and body.
Performance Marketing Specialist (Bilingual English/Japanese)
Exciting opportunities to join our team as we continue our growth in Japan - hiring now for a variety of bilingual Japanese speaking roles available in Sales & Marketing.
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