Key Account Manager – Intermediaries
About us:
YuLife is on a mission to transform the way people engage with insurance, making wellbeing a force for good for businesses and individuals. By combining technology, gamification, and a focus on wellbeing, we help our clients build healthier, happier workplaces.
We are looking for a Key Account Manager – Intermediaries to strengthen YuLife’s
presence and performance within the intermediary channel. This role will be crucial in driving revenue growth, deepening engagement with adviser partners, and embedding YuLife’s proposition across intermediary firms.
The role:
We are looking for someone to grow YuLife’s intermediary channel by managing and expanding key adviser and consultant relationships, driving new business and enabling partners to confidently position YuLife to their clients.
This role requires a proactive, relationship driven individual who combines commercial
acumen with the ability to deliver hands-on support, training, and strategic partnership
activation.
Day to day responsibilities include, but are not limited to:
1. Manage and Grow Key Intermediary Relationships
- Take ownership of a portfolio of intermediary partners, including adviser firms.
- Build strong, long-term relationships with key stakeholders - from business owners
and consultants to proposition and distribution leads. - Understand partner business models, challenges, and opportunities to tailor YuLife’s support and engagement.
- Develop and execute joint business plans that drive mutual growth and improve
pipeline quality.
2. Drive Revenue Growth and Market Penetration
- Proactively identify new opportunities within existing partners to grow PMI and Group Risk product uptake.
- Drive cross-sell and upsell initiatives to increase revenue per account.
- Maintain accurate pipeline tracking and forecasting to ensure commercial visibility
and accountability. - Primarily work across SME & Mid-market client segments.
3. Enable and Support the Adviser Channel
- Deliver engaging product and proposition training to advisers and consultant teams.
- Provide deal-level support, helping advisers articulate the YuLife proposition to their clients. Present the YuLife proposition to adviser clients & prospects.
- Partner with marketing and enablement teams to create tailored collateral,
campaigns, and co-branded materials for partners. - Act as a day-to-day contact for partner queries, ensuring a responsive,
solutions-oriented experience.
4. Collaborate Internally for Channel Success
- Work closely with the Key Account Director – Intermediaries and the wider Growth
team to align strategy and execution. - Feed partner insights back into the business to inform proposition development, pricing, and marketing activity.
- Work with our Customer Success Teams to support key client conversations & upsells.
The ideal candidate will have:
Essential:
- Proven experience in account management, partnership management, or
intermediary sales within insurance or employee benefits. - Understanding of the intermediary market.
- Strong commercial awareness and experience driving revenue growth through
partner channels. - Excellent communication, presentation, and relationship-building skills.
- Confidence delivering training sessions and partner enablement activity.
Desirable:
- Experience with healthcare propositions.
- Familiarity with wellbeing or digital-led solutions.
- Existing network of intermediary contacts.
What you’ll get:
We like to give more than we take so here are some of our benefits:
- Competitive base salary
- Potential to earn share options
- 6x salary life assurance
- Health Insurance
- Income protection
- 3% company contribution to pension via salary sacrifice scheme
- 25 days Annual Leave + 1 Love being Yu (e.g your birthday, moving house anything else that is for Yu!)
Additional Perks:
- Access to the YuLife app (which includes a tonne of well-being rewards, discounts and exclusive offers as well as access to Meditopia and Fiit)
- £20 per month to a "be your best Yu" budget
- Unlimited Monthly professional coaching with More Happi
- OnHand Volunteering app
- Learning Budget
- Financial coaching with Octopus Money
- Generous parental leave
- Hybrid set up package; includes laptop, desk, chair etc.
Our framework and principles around hybrid working at YuLife.
Here at YuLife our values encompasses Love Being Yu and as a result we’re committed to diversity and inclusion. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, colour, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, disability or any other protected class.
Read what one of our key investors has to say about our culture ›

We're more than just life insurance!
- Department
- Sales
- Locations
- UK - LONDON
- Remote status
- Hybrid
About YuLife
At YuLife we turn financial products into a force for good and help companies empower their employees to be healthier and happier in mind and body.